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“It is always like this- that the dance magazines leave the trance and proggy stuff left outside little bit and attention focuses mainly on the house, electro, techno, even D&B gets more attention in them, but the fact is, the music which fills the stadiums is only the Armin van Buuren and Tiesto concerts, which is mostly trance and proggy, but anyways, it really shows that press keeps that kind of music mostly down.” – Alex M.O.R.P.H.
As we continue to cross and destroy boundaries in our exclusive Past, Present & Future feature, we come across a group of artists, producers and labels that have an incredible “pop-sensibility.” In short, these individuals just have it. It being that subjective quality usually placed between two quotation marks that make both record execs and consumers alike very happy. Success is NEVER any small coincidence, whether it’s because of hard work or a great ear, and luckily we’re able to peak inside the head of such a man, maybe you have heard of him- Alex M.O.R.P.H.?! Alex is an individual who obviously understands that good music is good music regardless of any tags or genres placed upon it. In the brief interview below, Alex tells the world how it is. Make the jump!
With the majority of music magazines, online blogs and zines coming out with their “Best Of” decade lists, trance and progressive tunes seem to be missing, what do you think?
It is always like this, that the dance magazines leave the trance and proggy stuff left outside little bit and attention focuses mainly on the house, electro, techno, even D&B gets more attention in them, but the fact is, the music which fills the stadiums is only the Armin van Buuren and Tiesto concerts, which is mostly trance and proggy, but anyways, it really shows that press keeps that kind of music mostly down.
Would you mind posting some of your favorite tracks of the past decade? Tracks that you think a made their mark on the entire EDM scene as a whole?
“Pop” is short hand for popular music. You make great tunes that are very popular among your fans and colleagues. Would you consider yourself a pop artist? What’s wrong with the connotations associated with the word “pop?” What artists and/or labels do you feel straddle that art v. commerce line effectively?
Well, I think pop is not a bad word. Many of the big guys climbed to the top by crossing EDM with pop elements, which is not a bad thing. It meant that people could start sing a long with a vocal dance track, no matter if it was branded electro, house, trance or whatever. EDM in general always has a crossover with pop, so, pop mustn’t be a bad word. The perception of art vs. commerce has been a problem for a long time. Some labels straddle this line very well and need to to survive, but many labels, especially the big ones only search for the obvious big hits which works well to make them money but keeps the art in the background. It is always up to the small underground indie labels to develop the artistic side and keep it alive.
How did you become involved with Sylvia Tosun’s Sea To Sun/Loverush Digital label? As you’re probably aware, her label is no stranger to the Billboard Dance/Club Play chart- it seems Sea To Sun/Loverush Digital operates on a higher level?! Do you see this release becoming much more successful this time around?
Well, our working relationship started in a very funny way. Initially, I was on holiday in Tenerife and Mark Loverush [A&R Director of STS/LRD) contacted me by e-mail, asking me to do a remix for his Loverush UK! feat. Carla Werner track [‘Give Me Your Love’]. Then, one day he asked me, “will ‘Sunset Boulevard’ be released in the UK and USA? I said, “not yet …”, and that was the start of a very promising story which has only just has started! After that, I got in touch with Sylvia [Tosun] and Anton [Bass]. I think what they have built up in the USA is amazing; their success speaks for itself, it seems they have a premium membership for the billboard dance chart (wow!) We will definitely have some surprises coming up this year, believe me! This year you broke DJ Mag’s Top 100- congratulations.
Has this opened up more doors for you? Placed you in other territories/markets you wouldn’t have otherwise been exposed to?
Well, thanks, it is a pretty nice feeling to belong to the world’s top 100, as it opens doors and helps to enter other territories, but it is not like a royal flush in poker, you don’t have carte blanche worldwide! It is still all about one thing which needs to be done in the present and future: hard work!
There seems to be an emphasis on the divas of house music, but not so much on the vocalists associated with trance music. Who are some of your favorite vocalists/songwriters? Anybody you like to work with in the future? Any “pop” acts you would like to collaborate with?
My favourite vocalists/songwriters include: Ana Criado, Roberta Harrison, Raz Nitzan, Trishia Lee Kelshall, and, of course, Sylvia Tosun – I’m loving her voice and she is a superb performer….trust me! To make a comparison between house divas and the whole trance thing, well there are so many vocalists around for the trance genre, honestly, at the moment I don’t see that much about the house divas. Years ago, there was lots of attention on them, but I think these days it is more like that EDM is combining with the big vocalists out of the pop and R&B business. But I might be wrong! In terms of collaborations, it would be a dream to make a real trance tune with Kelly Rowland, or with The Killers or Pink, and I’m not talking about a remix or a bootleg, or even better, with the lead vocalist from Muse! I’m also really looking forward to a future collaboration with no less than Sylvia Tosun, which will be a big thing for 2010.
Trainpottr and its followers would like to sincerely thank Alex M.O.R.P.H. for taking time out of his busy schedule and giving us a peak inside his head!
w/ remixes by Paul van Dyk, Loverush UK!, Timothy Allan & Ilya Malyuev
*originally released on Vandit Records (6/17/09) w/ Paul Van Dyk Remix
Ana Criado |Vandit Records|Euphonic|
Catch Alex at a city near you!
3/6 Trance.Mission/Four Runners Club -Ludwigsburg/Tammer (Germany)
4/24 Hamburg Dance Festival (Hamburg-Germany)
5/19 Heavens Gate DJ Meeting 2010 (Bochum-Germany)
…and don’t forget that little thing called radio
Alex M.O.R.P.H.’s Heavens Gate Radio Show syndicated globally!
Sea To Sun/Loverush Digital Podcast!
Produced by S.J. (Stephen/Steve) Lipson |Parlophone|Virgin|Capitol|A&M|Geffen|Manhattan Records|
Written by (Ralf) Dorper |EMI|ZYX Records|Sony|Universal|
Four Tet- Angel Echoes |Domino 2010| off of There Is Love In You LP
Written & Produced by Kieran Hebden (Four Tet) |Parlophone|Ninja Tune|Warp Records|XL Recordings|!K7|
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